Alexandria Magann leads performance content & organic acquisition at Bobbie, the infant formula company. She enjoys doughnuts, dogs, running stupid long distances and feminism.

Alexandria is a senior marketing professional with 10 years experience in SEO, community management, social media marketing, content marketing, digital marketing and print marketing. She specializes in building influencer communities, organic link acquisition and content strategy. She’s funnier on the internet.

  • Improved organic traffic to Bobbie 110% YoY, and top 3 rankings 360% YoY.

  • Provided recommendations to reduce page load speed, providing an overall better user experience and pass the Core Web Vitals Assessment.

  • Developed search-first pages for hibobbie.com, leading to page 1 results in their first week live for key search terms: https://www.hibobbie.com/blogs/bobbieu

  • Developed content strategy for Bobbie's blog, Milk Drunk, leading to a 172% increase in organic traffic YoY, and 190% increase in top 3 rankings.

  • Previously: Organic Acquisition Manager

Bobbie — Performance Content Lead

2022 - Present

 

Wayfair — Senior Manager, SEO

2015 – 2022

+ Manages team of 10 Blogger Relations Specialists and content writers.
- Wayfair's Blogger Relations Specialist team works on monthly campaigns with bloggers and maintains a database of hundreds of bloggers for various projects. Our team cultivates relationships to deliver links to targeted pages in order to improve Wayfair's rankings for key terms.
- Wayfair's Buying Guide team writes best-in-class guides for various departments and items across site. Our team works to funnel buyers to the right areas of the website and increase conversions.

+ Project manager for various engineering projects including social media testing and implementation across site and Wayfair's internal CMS.

  • Previously: Blogger Relations Specialist, Senior Blogger Relations Specialist, SEO Manager

 

Simmons University — Social Media Manager

2013 – 2015

Created and managed Simmons University’s social media content and strategy.

+ Monitored analytics to ensure maximum reach
+ Developed recommendations for other account holders across the college through monthly meetings; created timely content for meeting presentations and helped determine best practices for different accounts depending on audience
+ Created weekly or daily content for Twitter, Facebook, LinkedIn and Instagram
+ Worked with Emergency Response Team to deliver emergency messages to the college community
+ Contributed digital content to various Simmons University blogs

 

Yankee 451 Group — Content Producer

2011–2013

Responsible for writing and editing fast-turnaround news briefs for Yankee Group’s online portal using AP Style, and helped in laying out reports using Adobe InDesign.

+ Assisted in generating copy for and laying out Yankee Group’s daily newsletter, Mobile Now
+ Managed and monitored all social media accounts for the company including Twitter, Facebook and LinkedIn
+ Monitored and analyzed statistics on page views and site performance
+ Managed press inquiries, and wrote and distributed company press releases

For nearly 10 years, Alexandria maintained the (somewhat) popular Boston-based lifestyle blog, Literally, Everything. There she worked with brands such as Whole Foods, Vital Proteins and Nature Valley, along with many local Boston businesses.

On her blog, she honed her SEO skills as well as basic HTML coding and photo editing. But if we’re being completely honest, she learned how to code on LiveJournal and MySpace in the early 2000s. She graduated from the University of Hartford in 2010 with a degree in Communication, specializing in Journalism and Interpersonal Communication. She also has a minor in Politics & Government, in case that matters to you.

Alexandria is a mother to two human children, two dogs and three cats. She lives with her husband and aforementioned small mammals in Worcester, Massachusetts, three blocks from the house she grew up in. She didn’t plan for this to happen.